2021 KitKat Japan【Save the Blue Ocean】
2021 KitKat Japan【Save the Blue Ocean】
大袋は全部で4種類、中の小袋は全部で14種類。1袋につき10円が海を守る活動を続けるNPO法人UMINARIへ寄付されます。そしてこのキットカットはシーソルトを使用した塩とチョコレートの甘さが絶妙なバランスです。
表の写真に込められた「海の生き物からのメッセージ」
クジラやアシカと同じように素潜りで水中に居るからこそ彼らに近づくことができ、仲間の一員として迎えられます。母なる海に生きる彼らからのメッセージ。
カラーではなくモノクロ写真なのは、情景・質感・色など想像しながら頭で理解するのではなく、心で写真と対話をしてもらいたいから。受け取り方は、十人十色。
みなさんにはどんなメッセージが届きましたか？
There are four different large bag designs, and inside, you’ll find 14 unique mini packages showcasing a variety of marine life.
For every bag sold, ¥10 is donated to UMINARI, an NPO dedicated to protecting our oceans.
This special KitKat also features an exquisite blend of sea salt and chocolate—a perfect balance of sweet and salty.
A Message from the Ocean, Captured on the Cover
Because we enter the water just like whales and sea lions—through freediving, without equipment—we can come closer to them, not as intruders, but as fellow beings.
When we move with respect and presence, the ocean begins to open up, and its creatures welcome us.
These images carry messages from the life that dwells within our Mother Ocean—messages that anyone can receive, if we choose to listen.
The photos are in black and white, not color, to invite a deeper connection.
They are not meant to be “understood” by analyzing texture, light, or color with the mind—
but rather felt and experienced through the heart.
Each person will receive something different from these images.
What message did the ocean share with you?